This is probably the question I get asked the most. The truth is it’s the wrong place to start. You actually begin with a different question altogether, and that is. How am I going to help people to care about this? If you understand that you’re more than halfway there. Image by Pimpthida.

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Asking this question is a terrible place to start. I don’t know of many great ideas where the first question the creator asked was, “How can I make money from this idea?” You’ve got to care about the idea and understand the problem you are setting out to solve first. Not in a naive ,…

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