We like to be helpful. We’re physiologically wired for it. The *science shows that helping others helps us to help ourselves. Helping makes us happy. So when people ask for advice or an opinion, we gladly offer it. But before we can help, there’s a question we need to answer. How exactly am I helping?…

Read More

Our expectations about the quality of products have increased exponentially with our ability to perfect the things we produce. When quality improves our tolerance for mistakes plummets. Interestingly, the same isn’t true for human interactions. Even though digital technology has enabled degrees of efficiency beyond our wildest dreams our expectations about how people will use…

Read More