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Posts Tagged ‘growth hacking’

Thinking About Marketing As A Strategy For Growth Not Just Sales

By Bernadette |

Mostly we market to sell more. The restaurant owner who tells his staff to remember to ‘push drinks and bottled water’ is marketing for increased sales today. The alternative is to be the marketer who bakes growth into his business by delighting customers, giving them a story they want to tell (and a way to…

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