Posts Tagged ‘generosity’
3 Questions To Help You Find Your Niche
Look in the jewellery shop windows in any western city and you’ll notice the same trends—rings, bracelets and necklaces designed to appeal to what most people like the look of. Jewellery designer Megan Auman found her niche by marrying her talents as a metalsmith and designer, to create pieces that would change how a particular…
Read MoreNothing And Everything
“Have you got far to go with those?” the assistant asked, while looking me squarely in the eye, as he was deciding how best to pack my groceries. It was the tiniest gesture, nothing much, and yet it was enough to stop me in my tracks, because it’s not what we’ve come to expect. Nobody…
Read MoreThe Art Of Selling
Buying is defined as the acquisition of one thing in exchange for something else. Of course it goes beyond ownership or the trading of things. Buying is an exchange of trust and value—a belief in promises we expect will be kept. Selling is described as the transfer of goods or services in exchange for money.…
Read MoreThe Value Of Giving To Give
A supermarket loyalty card helps the company more than it does the shopper. We all know that it’s less a way of rewarding customer loyalty and more a way of collecting useful data. Much of the ‘giving’ we do in business is because some kind of return is expected down the track. This drawing that…
Read MoreCustomer Service Vs. Customer Empowerment
In a world of abundant choices the work of our businesses has to go beyond ‘helpful acts’ and minimum requirements. Understanding the distinction is our new advantage. Customer service vs. customer empowerment is the difference between…. Delivering what’s expected and going the extra mile. Profits first, people second. Products that work and things that change…
Read MoreThe New Story Of Value
Jen is a passionate entrepreneur who has been working on her project for over three years. This project is Jen’s baby—she lives and breathes it. You know the feeling. Jen was finally at the stage of trademarking her company internationally, and because she wanted to do things right she engaged a lawyer to file the…
Read MoreAttention Is A Two Way Street
Do you know what’s really ironic? Businesses spend thousands of dollars, manpower, head space and creative energy trying to get the attention of potential customers, and when they get it they waste it. The question for all of us, (not just in business but also in life) is how can we expect what we’re not…
Read MoreCreating Difference And Why It Matters
So, I’m sitting in a café writing my next book and thinking of you (this is a sneak peek at the cover, the subtitle isn’t even set in stone yet). I’ve found that thinking about (actually obsessing about) you, and what matters to you, is how I can make the most difference. But let me…
Read MoreContent Is Not King
If you Google these four words you’ll get over 600 million search results in less than 0.2 seconds. Amongst these links you will read articles about putting as much content ‘out there’ as you can. Others will urge you to ditch advertising and create content instead, because content is the new way to drive traffic,…
Read MoreThe Second Secret Of Great Marketing
I signed up to an email list of a brilliant and famous author over a year ago and hadn’t hear anything since. No blog posts. No regular email. Nothing interesting or relevant to me. Nothing to look forward to. No connection to each other. The author had my permission but it wasn’t much of a…
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