Everything To Everyone

By Bernadette | |

While I was consulting with a client last week we got talking about people who had built powerful personal brands and the reasons for their success. When we stopped at one in particular, her reaction was immediate. “I don’t like him.” she said, as her nose wrinkled. Of course, she has never met this person,…

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Why You Need To Abandon The ‘Everyone’ Mindset

By Bernadette | |

I recently got an email that began…. ‘Hi everyone,’ I didn’t make it past the second word and your customers won’t either. We are too busy, distracted, tired, wary, focused, selfish, savvy or [fill in your blank here], to care about something that’s for everyone. The only messages that get through are the ones that…

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