My favourite childhood stories were those written by Laura Ingalls Wilder about her pioneer family and life in the Big Woods of Wisconsin. Her family lived on their wits. They were grateful for what they had and prepared for uncertain seasons. In tough times they made do and relied on their skills, but also turned…

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Our culture has taught us that we should multiply our effort to maximise our reward. But a sustainable business—one that is both viable and brings us joy, doesn’t always necessitate exponential growth.

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