Posts Tagged ‘empathy map’
The Empathy Profession
When I was growing up (and maybe when you were too), careers like medicine, nursing and teaching, were regarded as being part of the ’empathy profession’. Today, every one of us, from accountants to designers, CEOs to Astronauts, are in the ’empathy profession’. No business or brand can thrive without understanding what it is their…
Read MoreTapping Into Empathy
Wherever you are right now stop what you’re doing and listen to the people and the conversations going on all around you. I’ve been working in public places a lot recently and here’s what I’ve found. Nobody is listening to anybody—not really. They’re pretending to listen while they wait for their turn to speak, but…
Read More