Have you noticed that more email marketers are trying to attract your attention at the weekend? Many weekly digests now hit inboxes outside office hours in the hope of getting traction when people are less busy. As marketers we’re using every trick in the book to capture attention in order to further engagement, and so…

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The old rules are broken. Familiar email marketing tactics might enable us to extract one more sale, but they are definitely not designed to respect our customers—the people who pay our bills, the same people we hope to matter to. They are busy and smart. We should treat them that way. THE NEW RULES OF…

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Digital is fast and cheap. Now we can save a dollar or two on stamps that are no longer needed, plus the time and energy spent licking them and stuffing envelopes. We don’t even need to walk to the post box to mail our messages. Because it’s easy to reach anyone with an email address…

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