Fact Or Fiction?

The bookstore in Albert Park had just opened when Thomas, dressed as Batman, and his mum walked in. They headed straight to the children’s section at the back.  They were shopping for a present for Ben, who was having a superhero birthday party that afternoon. ‘Let’s get Ben this book about Brazil. Then he can…

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What’s Your Customer’s Context?

Yesterday I got chatting to Sarah in the street about the sofa she didn’t buy. Sarah, who has three daughters under the age of seven had been looking for the perfect sofa for ages. When she finally found the perfect one she put down a deposit on it and waited for it to arrive a…

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