Posts Tagged ‘customer engagement’
The Elephant In The Marketing Room
“Although many of us may think of ourselves as thinking creatures that feel, biologically we are feeling creatures that think” —Jill Bolte Taylor I was raised in Dublin, the storytelling capital of the world. There is no place on earth that is more hardwired for story than Ireland, home of Guinness and oversize teapots. Wikipedia…
Read MoreValue And The Macaron Effect
Let’s face it, a macaron isn’t even a bite. It’s gone before you know it and although your brain knows you’ve had one, your stomach could beg to differ. Macarons have been around for centuries, but I don’t remember seeing the dainty, coloured, every flavoured, sandwiched confections that are ubiquitous now, even a few years…
Read MoreA Better Business In 5 Minutes And 3 Easy Steps
I promised three steps and here they are: 1. Grab a drink, a blank sheet of paper and a pen. Switch off your phone and shut your laptop. 2. Now answer this question. “What will your customer say to her friend tomorrow to recommend you, or your products and services?” Don’t respond to anyone else’s…
Read MorePeople Don’t Buy Features, They Buy Promises
Every day another product, tool or app comes to market. One more shortcut to this or that. Want to save lists, share something, buy, sell, store, capture, talk, listen, watch, wake up or waste time? There’s definitely a feature filled app that can help you do that. As marketers we often get bogged down in…
Read MoreWhat Story Are You Selling?
It feels risky to put the words story and selling side by side in the same sentence. ‘Selling’ someone on something has had a bad rap since the days of snake oil salesmen with their bogus claims, snappy taglines and half truths designed to make people buy more of the average this or that. Although…
Read MoreNo Second Chances
The beautiful city were I live is not known for startling customer service. Sad, but true. I think it might be the side effect of a combination of distance and isolation creating monopolies that have endured, making people complacent. When you were four hours on a plane from anywhere before the Internet there weren’t many…
Read MoreTiny Markets Of Someone
Mr Ryan owned a corner shop in the tiny Dublin suburb where I grew up. It supported his family and employed his children while they studied for over 20 years. He didn’t seem to worry when yet another big supermarket opened close by. Sure, he knew some of his customers would go there for special…
Read MoreThe Best Brands Are Mirrors
The genius of the ‘Dove Sketches’ campaign wasn’t that it highlighted the issues women have around body image and beauty, it was that it held a mirror up to every one of us. It tapped into our collective vulnerability on a visceral level. Brands like Dove, Instagram, Harley-Davidson, Virgin, Nike, Moleskine, Dyson, Brene Brown, Apple,…
Read MoreWant To Make And Impact? Just Add Context
The path to success is littered with great ideas that don’t fly. Even a good idea won’t catch on if people don’t see the value in it. It’s not enough to have an idea that might change everything, you have to find a way to help people buy into it. The truth is it doesn’t…
Read MoreRethinking The Great Email Smash And Grab
The world has conditioned us from toddlerhood to understand that ‘most’ is what matters. Even a two year old instinctively knows that having just one more chocolate chip cookie than his sister is a good thing. Life teaches you that the people with the most win and so the quest for more begins pretty early…
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