Posts Tagged ‘customer engagement’
The Art Of The Offer
When we offer something, by definition we are putting it forward for consideration. And that’s often where we get stuck, selling our offerings, or ourselves short, because we become fixated on ‘the what’ of the offer. IKEA doesn’t sell you those six glasses and that red cushion you didn’t really need by honing in on…
Read MoreDon’t Just Build A Better Mousetrap
Do you remember when life was simple? A time when all tea bags were square and flat, and came with tea flavoured tea inside? Suddenly out of nowhere the tea landscape got messy and we had round bags, and bags with drawstrings. Tiny artisan tea companies sprouted up, selling boutique teas enveloped in gossamer pyramids,…
Read MoreDo Your Customers Feel Like They Belong?
I got a sensory jolt when I arrived at the QT Hotel on the Gold Coast last week, to speak at the Problogger Conference. The concierge greeted me wearing bright pink shorts and a matching smile, offering home made lemonade from the stand in the foyer. The receptionists wore one piece turquoise jumpsuits, with red…
Read MoreContent Is Not King
If you Google these four words you’ll get over 600 million search results in less than 0.2 seconds. Amongst these links you will read articles about putting as much content ‘out there’ as you can. Others will urge you to ditch advertising and create content instead, because content is the new way to drive traffic,…
Read MoreHow To Tell The Story Of Your Idea Using The ‘Value Proposition Hack’
The biggest challenge that many of my clients have isn’t coming up with great ideas, it’s articulating why those ideas should matter, to the right people. Explaining the value of an idea can be tough if you don’t have a place to start. I created the ‘value proposition hack’, so that you would have a…
Read MoreWhy People Pay And Why It Matters
The dictionary will tell you that marketing is the activity that surrounds the transfer of goods, from consumer to buyer. This, for that. But we also pay with time, attention and love. And even when we pay with money, it’s rarely a ‘this, for that’ transaction, since all value is subjective. It’s easy to fall…
Read MoreThe Diminishing Value Of Access
When a new business opens in your suburb, the first thing they do, with great fanfare, is plaster ‘now open’ signs around the neighbourhood. The ‘we’ve built it, now you’ll come’ mentality is alive and well in every industry. My son, along with thousands of others is in his first year at university. Most of…
Read MoreDon’t Sell A Man A Saw, Teach A Man To Build
Mike works at our local ‘big box’ hardware store, alongside people who cut wood, motion directions and stack paint cans. Each weekend Mike sees a steady stream of ‘have a go’ DIY enthusiasts, the kind of guys who were too busy on their way to becoming accountants and lawyers in their teens, to learn how…
Read MoreThe Purpose Of Innovation In A ‘Needless’ Economy
For the most part in the West we have everything we need. Roofs over our heads, food in the fridge and a lot more besides. Even in the developing world where more people have mobile phones than have access to toilets, it seems that sometimes ‘wants’ trump real needs. So, if we have everything we…
Read More6 Ways To Become Part Of Your Customer’s Story
Think about the rituals that punctuate your days. Freshly boiled water poured over scented tea, your morning workout, or favourite mug. The ten minutes you use to brainstorm ideas in Evernote, checking emails, or meeting colleagues at lunchtime, your ring tone, playlist, date night….each one adding another layer of meaning to your day, becoming part…
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