The Future We Want To See

Sometimes we fail to act because we’re afraid of saying or doing the wrong thing. So we say and do nothing and wait for the discomfort of the moment to pass. It’s easier to turn a blind eye than it is to simply say: ‘This is not okay.’ But the future we’re building together depends…

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Two Kinds Of Feedback

A common way to get feedback is to describe what you’re creating in detail and then to ask a prospective customer if they would use it. This is equivalent to asking someone for an honest answer to the question, “Does my bum look big in this?” Sometimes the answers we seek out are not the…

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What if?

What if I don’t do what the bus driver says? What if sharing my dream makes people believe the impossible is possible? What if there were no buttons? What it we made the wallet disappear? What if the ‘one more thing’ changed everything? What if we taught our kids how to lose? What if this…

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