Posts Tagged ‘competition’
Attention Is A Two Way Street
Do you know what’s really ironic? Businesses spend thousands of dollars, manpower, head space and creative energy trying to get the attention of potential customers, and when they get it they waste it. The question for all of us, (not just in business but also in life) is how can we expect what we’re not…
Read MoreCreating Difference And Why It Matters
So, I’m sitting in a café writing my next book and thinking of you (this is a sneak peek at the cover, the subtitle isn’t even set in stone yet). I’ve found that thinking about (actually obsessing about) you, and what matters to you, is how I can make the most difference. But let me…
Read MoreThe Competition Isn’t Your Competition
Bread Society is a beautiful artisan bakery in Singapore (the website doesn’t do it justice). At the back of the store the bakers roll, and knead and prove in full view, whilst just in front an assistant packages delectable breads. Self serve cabinets filled with Chocolate Melon Brioche, Honey Lemon Danish and Sundried Tomato Bagels…
Read MoreWorrying About The Competition
Rachael showed up for her trial as a part-time dishwasher in a local cafe, donned her apron and was sent into battle alongside Lolita. Lolita who was a fairly recent addition to the staff was worried, the manager had already had a word with her about picking up the pace at busy times. As she…
Read MoreHow Low Can You Go?
There are over fifty yoga studios within striking distance of the affluent Eastern suburbs of Sydney and they’ve discovered a tactic to get bums on mats. Many of them now offer two weeks of unlimited Yoga for just $25, which works well…… for a little while anyway. A savvy Yogi can take them up on…
Read MoreWhat Does The Competition Do?
I was consulting with two financial planners this week. We were discussing what made them different, when they told me this story about working with one of their clients. Jonathan was offered $9 million for his house, which had amazing, never to be replaced views out over the river. He was in a quandary about…
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