The Coca Cola ‘Hilltop’ advert created more than 40 years ago is known as “one of the best-loved and most influential ads in TV history. In a recent collaboration Harvey Gabor one of the original creatives of ‘Hilltop’, worked with Google and Coca Cola to re-imagine a modern day version of the original. So what’s…

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“We have to realise that the days of controlling the message are absolutely over.” Wendy Clark Senior VP of Integrated Marketing Coca Cola. You work hard to create an impression of your brand or business. To make your idea spread. You tell the story with your packaging, website design, logo, products, copy and service. You…

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