I have a couple of simple rules that I live by when making the decision about which clients to work with. First—if I’m not jumping out of my skin to work with someone and excited by the difference (big or small) their business creates then we’re probably not a good fit. You have to care…

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They need you to ask the right questions, not to have all the answers. They need your generosity, not jargon. They need the truth. They need what works for them, not what makes you look good. They need faith in you and your intention. They need to be empowered more than they need to be…

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