The story changes the value. The value changes the perception. The perception changes the experience. The experience changes the outcome. The outcome changes the customer. The customer changes the story. Image by Matthias Ripp.

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In order for a business to take advantage of an opportunity four factors must be in place. The formula looks like this. VISION + RESOURCES + SKILLS + PLAN = OPPORTUNITY REALISED An opportunity can only be realised when you have the vision to recognise it and the resources, skills and plan to execute on…

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The sales assistant at the pop up boutique glowed. She enthusiastically pulled things one at a time from the rails to show to the customer. “These pants will change your life,” she said. I thought that was a huge claim to make about what seemed like an unremarkable pair of trousers, but when the woman…

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