Posts Tagged ‘business’
Change How People Feel Not What They Do
Every marketing decision you make should be prefaced with this question; “How will it make her feel?” Of course you want people to do, but you need them to feel first. When people feel they act. The feeling is what leads to the doing. Think about the websites and cafes you love to visit, the…
Read MoreIf Only
If only there were 26 hours in each day. If only they understood. If only the competition didn’t compete. If only there was more space. If only the economy wasn’t in such a mess. If only chocolate didn’t taste so good. If only the gym wasn’t so far away. If only they hadn’t launched first.…
Read MoreWhat Does Success Look Like?
Is it starting or finishing? Getting there in a hurry? Or stopping to take in the view on the way? Is success the elimination of failure or growing with every experience? Big deals? Or a series of tiny impacts? Is success really a destination or more of a journey? One big blinding flash of brilliance?…
Read MoreKnowing For Sure
What you often want is a guarantee. The sure fire thing. The one that cannot fail. You will ask, how will I know for sure? What’s definitely going to stick? You will question if you are putting the cart before the horse, then try to work out how ‘most people in your shoes’, put horses…
Read MoreSomething For Everyone
Pineapple Chili flavour ice lollies aren’t for everyone. And plenty of people hated Go The F**k To Sleep, which became a best seller by delighting parents with a particular worldview. If everything was created for the market of everyone, there would be no room for art by Banksy, t-shirts by Threadless or $500 beats by…
Read MoreHow To Tell A Good Business Story
Start with the truth. Identify the worldview of the people you need to reach. Describe the truth through their worldview. ~ Seth Godin What picture are you painting of your business? Are you trying too hard to sound more professional, bigger, slick, more polished than the competition? Is your story riddled with jargon instead of…
Read MoreThe One Thing To Remember About Website Traffic
Of course you want more ‘traffic’ to your website. After all; MORE EYEBALLS = MORE AWARENESS MORE AWARENESS = MORE AUTHORITY MORE AUTHORITY = MORE SUCCESS MORE SUCCESS = MORE CHOICES Behind that ‘traffic’, every statistic, every blip on your analytics, every search term that brought them there. Behind every Tweet, Like and +1 is…
Read MoreWhy Learning To Say No Matters
When you started out you were so glad to get email enquiries, calls and visitors. Getting people through the door, even a virtual one was the best feeling! Someone was interested in what you were doing. Your idea wasn’t going to flop, your services were needed and more importantly wanted. You weren’t going to fail…
Read MoreBuilding A Currency Of Trust
It’s tempting when selling your product, service or idea just to focus on what it takes to make a particular transaction happen. That transaction might make a dent in the balance sheet in the short term, but it’s important not to lose sight of what will make a long term difference to your business and…
Read MoreWhy Knowing What To Leave Out Matters
The secret of any great book, movie, business, product, or service is in the editing. As an entrepreneur or creative, your understanding of what to leave out is just as important as what you decide to leave in. Christopher Nolan will no doubt leave hours and hours of carefully crafted shots and scenes from The…
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