Posts Tagged ‘business’
Signal Versus Noise. You Get To Choose.
I’ve always loved the name of the blog at 37Signals… Signal vs Noise. They chose well. They write well too. Signal versus noise perfectly describes how we are living and working right now. We want to be connected, both as business entities and as human beings. But we’re sacrificing hearing the signals because of the…
Read MoreThe Difference Between Traffic And Visitors
When you optimise your website for “traffic” are you doing your best work? Working out how to get “traffic” to find you is a tactic, that anyone with better technical support than you can win at. Giving “visitors” a reason to stay, means having a strategy for creating great content that can’t be easily duplicated.…
Read MoreThe Internet Is Not A Shortcut
Here is the cold hard truth about the Internet, viral marketing and the way to make your ideas matter. The Internet gives you a million and one chances to amplify what’s great about what you do. It doesn’t actually make your idea better. 70,000 people found Philippa on Instagram. She was an amazing visual storyteller,…
Read MoreBeing The Best
When I was a kid growing up in Dublin we always sat on the top deck of the bus on a Saturday evening coming home from a day in the city. As we passed Christchurch Cathedral we pressed our noses to the window and looked out at the long queue which snaked half way down…
Read MoreThe Art Of Giving People What They Really Want
The group fitness instructor at our local gym is exceptionally good at giving people what they really want. During a tough early morning Pump® session he doesn’t talk about resting heart rate or thermogenisis. Duane punctuates those last thirty seconds of effort by telling us that this is how we’ll get Michelle Obama arms. So…
Read MoreHow Coffee Became As Seductive As Diamonds
I have no idea how this happened, but twenty five years ago when my husband and I were choosing my engagement ring on student budgets, I found myself inside a tiny strategically lit room with a £20,000 ring on my finger. £20,000 was enough to buy a house in Dublin in those days. Fast forward…
Read MoreWell-Designed Moments Build Brands
That moment when the airline tells you that lost luggage is just a fact of life, or the sales assistant can’t exchange a faulty shirt on the spot because of company policy is a crack in the foundation of the brand. In that moment you begin to disconnect and feel like you don’t belong. Every…
Read MoreWhen The Facts Are No Longer Enough
The window on analysis is shrinking. People are moving so fast now that they don’t have time to think. They’re scanning, swiping, clicking, liking, tweeting and moving on at full velocity. They’re making decisions based on feelings not facts. Often choosing not because of what they think, but because of how something makes them feel.…
Read MoreLessons From The $100 Startup + Win A Copy
Sometimes you get to the end of a book and struggle to remember a key message from it. Although The $100 Startup is written for people who aspire to live a life like the author Chris Guillebeau, (who still in his early thirties, has visited more than 175 countries and never had a boss), there…
Read MoreBegin With The Possibilities, Not The Limitations
When you’re scoping things out. When you’re strategising, or planning how to get from here to where you want to be, you often start by asking the wrong questions. You put your first focus in the wrong place. You start by thinking about what went wrong last time. By telling yourself what you can’t do…
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