Posts Tagged ‘brand values’
The One Thing To Remember About Website Traffic
Of course you want more ‘traffic’ to your website. After all; MORE EYEBALLS = MORE AWARENESS MORE AWARENESS = MORE AUTHORITY MORE AUTHORITY = MORE SUCCESS MORE SUCCESS = MORE CHOICES Behind that ‘traffic’, every statistic, every blip on your analytics, every search term that brought them there. Behind every Tweet, Like and +1 is…
Read MoreIf : A Love Note To Entrepreneurs
If you’re doing your best work. If you touched one person. If it makes a difference to a handful. If you’re building a legacy, not just an empire. If your values are front and centre. If you’re launching ideas from the heart. If you understand why you’re doing this. If it doesn’t have to matter…
Read MoreBuilding A Currency Of Trust
It’s tempting when selling your product, service or idea just to focus on what it takes to make a particular transaction happen. That transaction might make a dent in the balance sheet in the short term, but it’s important not to lose sight of what will make a long term difference to your business and…
Read MorePick Yourself
Do you remember the feeling of helplessness in a junior team line up at school, as one by one the captains and team leaders of the moment chose who was ‘in’? Remember the fear of being last, of not being picked and the feeling of having no control over your destiny. As economies tank, and…
Read MoreHow Virgin Wins With A Better Story
Good Story means something worth telling that the world wants to hear. ~ Robert McKee Every time a customer encounters your marketing they are filling in the blanks. Their perceptions about your business are being etched in their minds and if you’re doing a great job, in their hearts too over time. All marketing beings…
Read MoreCompelling
The path to success is not simply determined by the ability to have great ideas. The capacity to understand their relevance in the world, to customers, (real people) and to sell that, is what makes a product, service, cause or idea fly. The MP3 player is one of the best examples of a situation where…
Read MoreThe One Thing To Remember About Website Traffic
It wasn’t going to be cheap, but Anna figured that she’d outsource all of her online marketing to a company who knew what they were doing. She’d spent the past two years working really hard to build her service business offline, and was hugely successful at converting customers face to face. Now in a phase…
Read MoreBeing Successful Isn’t About What You Do
Why is it that we’ve all got heroes that many of us haven’t ever met? If heroes are just ordinary people who do something extraordinary, how can they be so ubiquitous and uncommon all at once? I think this video goes part of the way to answering that question. That was you when you were…
Read MoreDon’t Follow The Money, Follow Your Heart
I know how to guarantee a spike in ‘traffic’ to my blog. All I have to do is write a post about how to build a six figure online business, or how to drive traffic to your blog! Of course you know this already, you see from your website analytics which posts are magnetic. The…
Read MoreWorking On Forever
Do you remember Fran who booked regular sessions and always opened your newsletter updates? Or Jean who stopped by on her way to work every day for a skinny latte? How about Jo who religiously shared your blog posts and Mark who sent design clients your way? Have you seen or heard much from them…
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