Posts Tagged ‘brand story’
What Are You Promising?
I loved Ryan’s corner shop when I was a little girl. The smells of freshly delivered bread mingled with newsprint from the Evening Herald. It was a relief that Mr Ryan knew exactly what kind of ham your mother would want, without you having to explain in detail the part about making sure it was…
Read More5 Better Ways To Tell The Story Of Your Products And Services
I once heard a tea taster who tasted 1,000 cups of tea a day, explain that the secret to the perfect cup of tea was the water. He said that “water is the mother of tea”. That one phrase was enough to hold me still for a second longer. That’s something we all need to…
Read MoreDigital Empathy And The Secret To Writing Better Emails
We have a problem. One that the Internet and an ‘always on’ world has magnified. I call it ‘Iitis’. We’re all guilty of it, both online and offline. Spend some time today just listening to the exchanges that happen all around you. Conversations between friends at the café. An exchange between the bank teller and…
Read MoreThe Difference Between A Good Idea And A Great Idea Is Just One Thing
Actually, the difference between a good and a great anything, (business, movie, hotel, product, blog, book, packaging, design, app, talk, school, song, art…..keep going), is that the great stuff, the things we give a damn about have the heart left in them. Heart the verb, not the hollow muscular organ that pumps blood around your…
Read MoreYour Work Is A Gift. Talking With James Victore
Your work is a gift. Doesn’t this stop you in your tracks for a second? That’s what it did to me when I saw James’s Victore’s talk on the subject (well worth bookmarking to watch later). James runs an independent design studio in Brooklyn, he is known for his original thinking and unforgettable work. James’…
Read MoreAttention Is A Two Way Street
Do you know what’s really ironic? Businesses spend thousands of dollars, manpower, head space and creative energy trying to get the attention of potential customers, and when they get it they waste it. The question for all of us, (not just in business but also in life) is how can we expect what we’re not…
Read MoreDon’t Make Things That People Want
On a gorgeous hot summer day at the beach you might kill for a Mr Whippy ice cream cone. But no matter how much you wanted an ice cream today, even if that ice cream was the best you’ve ever tasted, you probably won’t give Mr Whippy a second thought tomorrow. Why is that? When…
Read MoreCreating Difference And Why It Matters
So, I’m sitting in a café writing my next book and thinking of you (this is a sneak peek at the cover, the subtitle isn’t even set in stone yet). I’ve found that thinking about (actually obsessing about) you, and what matters to you, is how I can make the most difference. But let me…
Read MoreThe Future Of Storytelling And The Currency Of That Future
So there we were gathered together on an island, (the best kind of place to feel that you’re truly gathered) to talk about the future of storytelling. Some of the best and brightest in the storytelling business from Burberry CEO (soon to be heading up the retail story at Apple), Angela Ahrendts, to Robert Wong…
Read MoreValue Is A Story We Tell Ourselves
Value is what we believe in the moment and not simply a measure of gain, relative to units of currency. Value is a story we tell ourselves based on what we perceive and what we think is true. Our framing of the value story is the reason that passers by walked past original works of…
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