Posts Tagged ‘brand stories’
Digital Empathy And The Secret To Writing Better Emails
We have a problem. One that the Internet and an ‘always on’ world has magnified. I call it ‘Iitis’. We’re all guilty of it, both online and offline. Spend some time today just listening to the exchanges that happen all around you. Conversations between friends at the café. An exchange between the bank teller and…
Read MoreThe Elephant In The Marketing Room
“Although many of us may think of ourselves as thinking creatures that feel, biologically we are feeling creatures that think” —Jill Bolte Taylor I was raised in Dublin, the storytelling capital of the world. There is no place on earth that is more hardwired for story than Ireland, home of Guinness and oversize teapots. Wikipedia…
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