Posts Tagged ‘brand awareness’
Better Than Maybe
As marketers, if the best use of our resources is to only speak to the people who want to hear from us, then targeting every maybe is not a great marketing strategy.
Read MoreMemorable Marketing
Memorable marketing isn’t just about what you say when—it’s about how you act at every moment.
Read MoreThe Flipside Of Persuasion
Sales and marketing are as much about understanding as they are about persuading.
Read MoreSoft Metrics
Hard data alone paint a two-dimensional picture of success. There’s nothing to stop us prioritising things we care about that can’t be reliably measured.
Read MoreHow Obstacles Create Value
The better we understand the obstacle, the better we get at solving the problem. And the better we can describe the obstacle, the better we become at selling the solution.
Read MoreWhen Marketing Works
Marketing works best when it’s in service of the customer.
Read MoreWhat’s Your Customer Acquisition Strategy?
Successful selling is as much about customer discernment as it is about brand differentiation.
Read More10 Benefits Of Strategic Storytelling
Stories do more than help us to tell and sell. Shared narratives are powerful catalysts for change and the building blocks of our culture.
Read MoreInvest in Second Contact
Both businesses and the customers win when we prioritise affinity over attention.
Read MoreBegin With Wants and Needs
All successful businesses do two things. They fulfil the unmet needs and unspoken desires of their ideal customer.
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