Posts Tagged ‘belief’
Your Story Drives Behaviour
Jackie is a gifted web designer. Her inbox is full of enquiries from people who want to work with her. She loves what she does, but she gets worn down by clients asking for a discount on her already reasonable rates. This behaviour not only affects Jackie’s bottom line and the number of clients she…
Read MoreCompany Culture And The Ripple Effect
By the age of six months, a baby begins to understand that his actions can affect his environment. It’s amazing how as adults we quickly unlearn this. As business leaders when we talk about shaping or changing company culture we sometimes forget to own the fact that we are the culture. Culture is not something…
Read MoreMeaningful Work
We’ve all witnessed a version of this in action. The speciality restaurant vowing to serve free range, grass fed and organic. The gift shop committed to selling local and artisanal. The designer who refuses to work with fast food companies. Uncompromising—until they think about scaling or they hit a bump in the road of their…
Read MoreHow To Build Brand Equity
The toilet paper manufacturer has seemingly found a new way to increase customer engagement and build brand equity. Instead of just embossing patters on the paper, the company has decided to emboss its logo on every sheet. Imagine the meetings, time, energy and a myriad of other resources (including retooling of machines) that went into…
Read MoreWhere’s Your Magic?
The long Sunday morning croissant line at Lune moves slowly and never gets any shorter. Not a single person in the queue complains or shoots a frustrated glance at the time that is clearly slipping by. The servers work slowly, carefully boxing each pastry as if it were made of porcelain. All the while the…
Read MoreA New Book To Help You Create Ideas That Fly
I’ve spent the last two years writing, speaking and consulting about how to succeed by making your ideas resonate with the people you want to serve. My new book Meaningful: The Story Of Ideas That Fly is the culmination of that work. Our new digital landscape has spawned an entrepreneurial culture and the belief that…
Read MoreThe Most Powerful Thing You Didn’t Do Today
Have you ever been footsteps away from a window and yet found yourself opening an app or doing a Google search to check the weather, instead of simply going over to the window and opening the curtains? Me too! Why is that? We are now in the habit of outsourcing our thinking and second guessing…
Read MoreThe Question To Ask Before Doing What You’re Planning To Do Next
Before you schedule that meeting. Before you contact that supplier. Before you attend that conference. Before you pay for that marketing. Before you hire that guy. Ask yourself this simple question: What’s the number one outcome I want to achieve by doing this? When you get clear (and honest with yourself) about the desired outcome,…
Read MoreDifferent Kinds Of Doing
You have probably sent a few important emails today. Maybe you blasted through a list of to-dos before morning coffee, or followed up on tasks you have outsourced? There’s no denying that ‘doing’ feels good. But there are different kinds of ‘doing’. There’s the ‘doing’ that makes us feel like we are getting somewhere and…
Read MoreThe Business You Want
If I asked you to describe the business you really want you’d probably find it hard. Here’s why. We have conditioned ourselves to pay attention to popular metrics of success and we often don’t want to make the sacrifices or the compromises it takes to achieve them. It’s akin to wanting Jennifer Aniston’s body, without…
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