In the end, all that will be left of us is the stories other people share about us.
How can we make those the stories worth telling?
Since the explosive growth of the advertising industry that began on Madison Avenue in the 1920s, marketing has been about creating a story to make people want something. Conventional wisdom dictated that if you wanted to sell more of a thing, you appealed to a customer’s desire to improve his situation in the moment. Then…Read More