Posts Tagged ‘authenticity’
10 Ways To Avoid Getting A One Star Review
Dear Business Owner who delivered a one star service experience, Yes, a bad Google review will hurt your business, but delivering the kind of service you’re not proud of and having to keep covering your back will crush your soul. How To Avoid A One Star Review 1. Care twice as much about how your…
Read MoreYour Most Important Customers
The most important customers (listeners, audience members and followers) are not the ones you gain, but the ones you keep. It’s all very well to measure how many people have signed up or walked through the door, quite another to understand who is really listening and what they care about. Numbers and foot traffic are…
Read MoreMarketing In The Connection Economy
Traditional marketing, conceived for an industrial age asks us to believe in the wisdom of the funnel. Create something for most people, compete for the interest of some of them and convert a handful to customers. Ironically what works in the connected economy, where our potential customers have access to information and choices, is the…
Read MoreThe Art Of Selling
Buying is defined as the acquisition of one thing in exchange for something else. Of course it goes beyond ownership or the trading of things. Buying is an exchange of trust and value—a belief in promises we expect will be kept. Selling is described as the transfer of goods or services in exchange for money.…
Read MoreHow You Market Is Who You Become
“EXPOSE YOUR BUSINESS TO 40,000 CARS A DAY.” Read the big sign at a busy junction that would exposure your business to 40,000 cars a day. The way you tell your story asks people to believe something about who you are and what you stand for. It sends us (and you), a signal about what…
Read MoreThe Value Of Giving To Give
A supermarket loyalty card helps the company more than it does the shopper. We all know that it’s less a way of rewarding customer loyalty and more a way of collecting useful data. Much of the ‘giving’ we do in business is because some kind of return is expected down the track. This drawing that…
Read MoreThe Importance Of The First Stroke
The coach leaned forward on her handle bars and across the bike path at the side of the lake. The four girls in the boat who had been training since sun up hung on her every word. “I want you to focus on the first stroke, nothing else. Just keep thinking I am going to…
Read MoreThe ‘Only’ Metric
We often downplay our effort or achievement by using the metric of ‘only’.
Read MoreWhy You Need To Abandon The ‘Everyone’ Mindset
I recently got an email that began…. ‘Hi everyone,’ I didn’t make it past the second word and your customers won’t either. We are too busy, distracted, tired, wary, focused, selfish, savvy or [fill in your blank here], to care about something that’s for everyone. The only messages that get through are the ones that…
Read MoreBefore And After
Before any business is done you and your potential customer each have a story playing in your head. There is the worldview you each have before the transaction takes place and the outcome you hope will eventuate afterwards. The outcome that you want and the one that the customer is hoping for may be two…
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