A colleague recently asked my advice about a five-figure advertising spend he was contemplating. Should he or shouldn’t he? We mapped out the risks vs. the rewards and also discussed alternatives. It turned out that he needed to ask a different set of questions entirely. 5 Questions To Ask Before Allocating Marketing Resources 1. What’s…

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Writing an about page for your website is hard. The reason we get stuck is because we worry about what we need to write, instead of focusing on why we need to write it in the first place. Remember it’s less about blowing your trumpet or filling whitespace with information and more about helping your…

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Have you ever come away from being asked the, ‘so, tell me about you’ question in a professional setting and felt like you nailed it—even just a little bit? How do you sum up the essence of who you are, what you stand for and what you’re capable of without sounding like an over-rehearsed egotist,…

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Your about page is one of the most visited pages on your website. It’s the place where prospective customers decide if you’re right for them, and your best chance to convert more website visits to enquiries and more enquiries to customers. That’s why your about page copy is the most important sales copy you’ll ever…

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