introducing...
What You’ll Learn
Storytelling Principles
Story Finding
Story Craft
Storytelling
Story Strategy
“Bernadette is a master teacher in effective storytelling and the importance of making a difference.”
– Chris Bruzzo, Chief Marketing Officer, Electronic Arts
“Bernadette is one of today’s master teachers in effective brand storytelling and the importance of making a difference.”
– Chris Bruzzo, Chief Marketing Officer, Electronic Arts
Make Your Stories Work for You
Story Skills Help You to Become A Better
- Storyteller
- Leader
- Salesperson
- Marketer
- Coach
- Presenter
- Speaker
- Teacher
- Activist
- Human
Are you trying to stand out in a noisy world?
Are your ideas not getting the traction you hoped?
Are you looking for a way to reach and resonate with more of the right people?
If you have an idea you want to spread, better stories can make it happen.
We can spend years amassing expertise or creating game-changing ideas, products and services—yet, we don’t develop the skills to influence and inspire. I want to help you change that and teach you how to have the impact you want.
Stories are our most persuasive technology. We have scientific evidence to prove it.
According to Professor Paul Zak, ‘Narratives that cause us to pay attention and also involve us emotionally are the stories that move us to action.’ It’s our very makeup, our physiology, that causes us to respond to and be persuaded by stories.
Stories work because of this physiological connection between head and heart. Wherever you see a successful product, business or brand, look for the powerful story behind it. But these skills are not just for companies or professional storytellers.
Story skills are essential for anyone who wants to have a bigger impact.
Story skills are for activists and artists, entrepreneurs and educators, scholars and scientists. This workshop is for you if you want to make your ideas matter.
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