You don’t need to compete
when you know who you are.


People don’t buy what you do, they buy how you make them feel and the story you give them to tell.


the Right Company is a connected online community of like-hearted entrepreneurs, supporting each other to build companies they’re proud of.


Bernadette inspires audiences big and small to unlock the value in their story, differentiate their brand and grow their business.


The course and guide that have helped hundreds of businesses to grow by understanding the story their customers want to hear.

recently on the blog

Words And Deeds

When we moved to our neighbourhood, the independent organic grocer was a community hub. The sales staff knew locals by name. The fruit and vegetables were plentiful and fresh. And...

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If You Want To Be Noticed, Start Noticing

We’re always looking for ways to get our customers to notice us. We spend time thinking about what new marketing channels we could explore. We work on strategies to get...

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A Word About Product Market Fit

Successful businesses do great work for good customers.

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What’s The Story The Customer Is Telling Himself?

For a long time, our family’s favourite salt came in either 125g or 250g boxes. Last week I noticed the supermarket now stocks it in a 55g refillable mill. It’s...

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The Forgotten Purpose Of Marketing

We tend to think of marketing as the way we promote and sell our services. Marketing is partly what we do to take a potential customer on a journey from...

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A Word About Value

How much is an avocado worth? The answer is, it depends. It depends on the season, the stock levels, how much the customer wants it and the context in which...

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