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Prices Are Stories

The difference between an $800 pair of Jimmy Choo sandals and those you can buy in Target for $20, … Read more

Don’t Manipulate Me, Move Me

There's a difference between a good story and a great story. A good story gets our attention. A … Read more

Without You

If I were to ask you to explain your company's 'value proposition' you'd probably hesitate. But if I … Read more

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