Story is our most persuasive technology.
We should use it for good.

Courses

Build trust and connection with the people you want to matter to through the power of story.

Story Skills

Put your stories to work in the world and create the impact you want by becoming a better storyteller.

Books

Bernadette's books have helped thousands of readers to become their most influential and inspiring selves.

Products

Teaching and tools that have helped thousands of people and organisations to grow by telling the right story.

recently on the blog

The Efficiency Paradox

The young woman got off the tram, carried along amid the throng on their way to the various law firms along Collins Street. She walked briskly, heels clacking, her big…

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Promises Worth Keeping

While I was out walking this weekend I came across a sign on a shop door detailing the opening times. It read: MONDAYS—probably TUESDAYS-probably WEDNESDAYS—probably not sure Not SURE! THURSDAYS—OPEN…

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The Sliding Scale Of Ambition

There are many ways Leanne could leverage the success of her popular hair salon. She could extend her opening hours or enter national competitions. She could hire more stylists and…

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Doing The Work Anyway

Some people might say it takes a certain kind of madness to work on a project nobody is waiting for. Who in their right mind devotes months or even years…

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Creativity Is A Journey

Eleven years ago, I discovered blogging. Inspired by my clients’ stories and their questions, I began posting weekly, then daily for a while. I hadn’t written for an audience since…

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What Great Storytellers Know

My idea of a good non-fiction book is one without filler that I read to the end without skimming. I like to invest in a book that will teach me…

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