Story is our most persuasive technology.
We should use it for good.
Courses
Build trust and connection with the people you want to matter to through the power of story.
Story Skills
Put your stories to work in the world and create the impact you want by becoming a better storyteller.
Books
Bernadette's books have helped thousands of readers to become their most influential and inspiring selves.
Products
Teaching and tools that have helped thousands of people and organisations to grow by telling the right story.
recently on the blog
The Efficiency Paradox
The young woman got off the tram, carried along amid the throng on their way to the various law firms along Collins Street. She walked briskly, heels clacking, her big…
Promises Worth Keeping
While I was out walking this weekend I came across a sign on a shop door detailing the opening times. It read: MONDAYS—probably TUESDAYS-probably WEDNESDAYS—probably not sure Not SURE! THURSDAYS—OPEN…
The Sliding Scale Of Ambition
There are many ways Leanne could leverage the success of her popular hair salon. She could extend her opening hours or enter national competitions. She could hire more stylists and…
Doing The Work Anyway
Some people might say it takes a certain kind of madness to work on a project nobody is waiting for. Who in their right mind devotes months or even years…
Creativity Is A Journey
Eleven years ago, I discovered blogging. Inspired by my clients’ stories and their questions, I began posting weekly, then daily for a while. I hadn’t written for an audience since…
What Great Storytellers Know
My idea of a good non-fiction book is one without filler that I read to the end without skimming. I like to invest in a book that will teach me…
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