Story is our most persuasive technology.
We should use it for good.
Courses
Build trust and connection with the people you want to matter to through the power of story.
Story Skills
Put your stories to work in the world and create the impact you want by becoming a better storyteller.
Books
Bernadette's books have helped thousands of readers to become their most influential and inspiring selves.
Products
Teaching and tools that have helped thousands of people and organisations to grow by telling the right story.
recently on the blog
What Separates This From That?
When we’re not simply driven by price how do we choose what to buy? We tell ourselves a story about quality, design, durability, or provenance. But often as we rationalise…
The Captive Vs. The Captivated
When people are given the microphone or stand on a stage, they have our attention, we listen. They have a captive audience for eighteen minutes, an hour or maybe a…
Influence Vs. Impact
In a world where attention has become both currency and commodity, it’s tempting to believe there’s a direct correlation between influence and impact. The modern definition of an influencer is…
Doing The Work Anyway
Some people might say it takes a certain kind of madness to work on a project nobody is waiting for. Who in their right mind devotes months or even years…
Creativity Is A Journey
Eleven years ago, I discovered blogging. Inspired by my clients’ stories and their questions, I began posting weekly, then daily for a while. I hadn’t written for an audience since…
What Great Storytellers Know
My idea of a good non-fiction book is one without filler that I read to the end without skimming. I like to invest in a book that will teach me…
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