Story is our most persuasive technology.
We should use it for good.

Courses

Build trust and connection with the people you want to matter to through the power of story.

Story Skills

Put your stories to work in the world and create the impact you want by becoming a better storyteller.

Books

Bernadette's books have helped thousands of readers to become their most influential and inspiring selves.

Products

Teaching and tools that have helped thousands of people and organisations to grow by telling the right story.

recently on the blog

Your Goal Is To Matter To The People You Serve

I once worked with a startup in the financial services industry. The foyer of their office building was all polished floorboards, high white walls and minimal seating. Inspirational magazines were…

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The Human Advantage

Consider the things we value in our interactions with others—kindness, honesty, patience and empathy, for starters. Now, think about how often you experience them. How many opportunities will you have…

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The Medium, The Message AND The Messenger

We know that when it comes to persuasive communication, it isn’t just the message that matters. How and where we deliver the message helps it to resonate and to spread….

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Doing The Work Anyway

Some people might say it takes a certain kind of madness to work on a project nobody is waiting for. Who in their right mind devotes months or even years…

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Creativity Is A Journey

Eleven years ago, I discovered blogging. Inspired by my clients’ stories and their questions, I began posting weekly, then daily for a while. I hadn’t written for an audience since…

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What Great Storytellers Know

My idea of a good non-fiction book is one without filler that I read to the end without skimming. I like to invest in a book that will teach me…

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