Brand Strategy Questions

Brand Strategy Questions

Let's get started! Please complete this as fully and openly as possible. It's for my eyes only. The more information you can give me right now the better!
  • Two lines about what you do and why you do it.
  • Tell me about your purpose. Why must this idea or project must exist and why are you the person to bring it to life?
  • What's unique about your idea? How are you least like the competition? Tell me that story.
  • Describe him/her, be as specific as you can, think beyond demographics. Who are your trying to attract/influence?
  • Tell me about the aspiration are you selling.
  • Add links if you can.