Brand Strategy Questions

Let's get started! Please complete this as fully and openly as possible. It's for my eyes only. The more information you can give me right now the better!

Name*
First Last
Best contact email*
Your Website
Your Twitter profile
What's your business or idea story?*
Two lines about what you do and why you do it.
What change are you trying to create?*
Tell me about your purpose. Why must this idea or project must exist and why are you the person to bring it to life?
What excites you about the potential for your business/book/idea?*
Tell me how your idea is different?*
What's unique about your idea? How are you least like the competition? Tell me that story.
Who is your ideal client?*
Describe him/her, be as specific as you can, think beyond demographics. Who are your trying to attract/influence?
What do your clients need from you?*
What do you think clients really WANT from you?*
Tell me about the aspiration are you selling.
How do people find you?*
If they don't come to you who do they go to?*
Tell me how you think working with you and interacting with your brand makes people feel.*
Tell me about an experience/result you created for a client that made you feel good.*
Add links if you can.
What one word sums up your brand/business/idea?*
What three things do you want the achieve in the next year?*
If we could achieve one thing by working together what would that be?*

Introducing the Story Skills Workshop

Brand Strategy Questions

Brand Strategy Questions