Brand Story Strategy
What Is A Brand Story?
A brand story is more than a narrative. It’s what your customers believe about you based on the signals your brand sends. From the colours and textures of your packaging to the staff you hire, every choice you make is part of the brand story. Your brand story is a business asset that creates brand equity over time. Brand equity is built with a consistent story across product, sales and service.
Building A Strategic Narrative
Businesses and organisations built around a strategic narrative are grounded and guided by their purpose, vision, and values. Successful story-driven brands are bravely responsive to their customers, not fearfully reactive to the marketplace. They create value for customers by prioritising the opportunities, plans and behaviours that align with their values and their customer’s unmet needs. They tell better stories becuase they know who they are and who they want to be to whom.
Successful Brands Don’t Behave Like Commodities—Neither Should You
I work with brands at every stage of development, from startups pitching to investors and shaping their culture, to established brands realigning their positioning or launching new products. Through consultation with you, I explore your brand’s purpose and vision, identify attitudes and beliefs that influence your customers and shape your culture. Together, we evaluate your value proposition and emotional selling points and create a plan that enables you to articulate your unique story to attract and retain customers.
I’d love to help you develop your:
- Strategic Narrative
- Winning Marketing Strategy
- Story-Driven Culture
Contact me to get started
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