Brand Story Strategy

What Is A Brand Story?

A brand story is more than a narrative. It’s what your customers believe about you based on the signal your brand sends. From the colours and textures of your packaging, to the staff you hire, every choice you make is part of the brand story. Before you start, it’s important to understand what’s driving your story and what will help your customers embrace your brand.

Building A Story-Driven Brand

When your business or organisation is story-driven, it’s grounded in a framework of purpose, vision, and values that inspire commitment, and lead to a solid plan for achieving long-term success. Successful story-driven brands are built on much more than the functionality or utility of their products and services. They successfully frame your scarcity, communicate your value, and build something that people care about and want to buy into.

Successful Brands Don’t Behave Like Commodities—Neither Should You

I work with brands at every stage of development, from startups pitching to investors and shaping their culture, to established brands realigning their positioning or launching new products. Through consultation with you, I explore your brand’s purpose and vision, identify attitudes and beliefs that influence your customers and shape your culture. Together, we evaluate your value proposition and emotional selling points, and create a plan that enables you to articulate your unique story to attract and retain customers.

I’d love to help you develop a

  •      story-driven brand strategy
  •      winning marketing strategy

Contact me to get started

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