What's your business/product/idea?* Tell me about what you’re planning to launch, create or rebrand and why the world needs it.
What's the purpose of your business?* What happens because your idea exists?
What differentiates your company/brand/idea?* Think about what’s unique about your product, service or idea and how you bring it to the world.
What are your core values?* The attitudes and beliefs that shape you and your future brand.
Who is your ideal customer?* Describe him/her, be as specific as you can. Think beyond demographics like age or gender and consider their worldview. What does he/she care about? How does he/she think, feel and act?
If customers don’t come to you who do they go to?* Who are your competitors? What do they do well and not so well?
Tell me about an experience or result you created for a customer that you're proud of.* You can also describe a result you’d like to create in the future.
What one word or image sums up your brand/business/idea/book?* The essence of what you do.
Just one more thing. Is there anything else you'd like to share with me?