Tell me about what you’re planning to launch, create or rebrand and why the world needs it.
What happens because your idea exists?
Think about what’s unique about your product, service or idea and how you bring it to the world.
The attitudes and beliefs that shape you and your future brand.
Describe him/her, be as specific as you can. Think beyond demographics like age or gender and consider their worldview. What does he/she care about? How does he/she think, feel and act?
Who are your competitors? What do they do well and not so well?
You can also describe a result you’d like to create in the future.
The essence of what you do.
Is there anything else you'd like to share with me?