Brand Naming Questions

Let's get started! Please complete this as fully and openly as possible. It’s for my eyes only. The more information you can give me right now the better.

Your First Name*
Your Last Name*
Best contact email*
Your Website
Your Twitter profile
What's your business/product/idea?*
Tell me about what you’re planning to launch, create or rebrand and why the world needs it.
What's the purpose of your business?*
What happens because your idea exists?
Do you have an existing company, product, book or idea that will link to this one?*
What excites you about the potential for your company/product/idea/book?*
What differentiates your company/brand/idea?*
Think about what’s unique about your product, service or idea and how you bring it to the world.
How do/will you create a difference for your clients/customers/users?*
What are your core values?*
The attitudes and beliefs that shape you and your future brand.
Who is your ideal customer?*
Describe him/her, be as specific as you can. Think beyond demographics like age or gender and consider their worldview. What does he/she care about? How does he/she think, feel and act?
What do your customers need from you?*
What do your customers really WANT from you?*
If customers don’t come to you who do they go to?*
Who are your competitors? What do they do well and not so well?
How does/will experiencing your brand make people feel?*
Tell me about an experience or result you created for a customer that you're proud of.*
You can also describe a result you’d like to create in the future.
What do you want the legacy of this business/product/idea/book to be?*
Are there any words you would rather not associate with your brand?*
What one word or image sums up your brand/business/idea/book?*
The essence of what you do.
Just one more thing.
Is there anything else you'd like to share with me?

Introducing the Story Skills Workshop

Brand Naming Questions

Brand Naming Questions