Humans learn to develop empathy in the first year of life. We not only learn to recognise emotional reactions in others but also to understand what’s causing those reactions. One toddler will try to comfort another who is crying—not just with any toy, but with that child’s favourite toy.

We know how to stand in the shoes of others. We’re hardwired to do it. We’re good at it.
And yet, when it comes to the business of sharing or selling ideas, we forget to practice it.

Our first step to becoming the one customers choose is to be the one who chooses to see the customer.

Image by Donnie Ray Jones