“If you want a speaker who truly engages and connects with your audience, Bernadette is the one.
Totally inspirational and on point!”
Founder of The Content Marketing Institute
Bernadette is a global expert on the role of story and the power of human intuition in business, innovation and marketing. She was writing, speaking and consulting about the importance of brand storytelling and creating meaningful value for customers as drivers of business growth and alternatives to traditional marketing long before ‘story’ became the new black of business. Bernadette is the author of five #1 Amazon Bestsellers on the subject. She was voted Australia’s Best Business Blogger in 2012, and Smart Company named her blog as one of the Top 20 Business Blogs in Australia in 2013 and 2014. Her blog topped that list in 2016.
We spent $500 billion globally on advertising in 2013. Every year we’re spending more money, to interrupt more people, more often, with messages, they don’t care about and don’t pay attention to. We’ve come to believe that the way to succeed is to have an advantage—by being different or better, more visible, or just plain louder.
What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could learn to recognise opportunities to reinvent a category or experience?
Fifty years ago organisations focused on dominance. More was the shortcut to becoming an unbeatable Goliath in the marketplace. Today the shortcut to more is to matter—not to be different but to do something that creates meaningful value for customers.
There are many speakers in the field of business, innovation and marketing who can teach an audience about tools and tactics. Bernadette goes deeper, inviting and inspiring audiences to reinvent their businesses and rethink their marketing by getting closer to their customers. She shows them how to recognise opportunities that others miss to create meaningful value and create things people love, so they don’t have to work so hard to make people love things. Her job as your speaker is not to help you to think about ways to beat the competition. It’s to show you how you can become the competition.
“If Bernadette Jiwa’s talk didn’t move you….you are soulless.”
Marketing Director & Attendee at Authority 2015
Bernadette has spoken to audiences from Sydney to San Francisco, at events from TEDx to Content Marketing World and for organisations from LinkedIn to EA.
Her Audiences Include
Small Business Owners.
The Story Of Ideas That Fly.
How Story Ignites Innovation.
Why You Need A Story Strategy.
The Secret To Spreading Ideas.
How To Create Meaningful Value.
Marketing Is Not A Department.
From Everyday Insights To Breakthrough Ideas.
Relevance Is The New Remarkable.
Book Bernadette To Speak
Bernadette is frequently booked several months in advance, especially for international events. You can get in touch to invite her to speak at your event.