Brand names and taglines that work and stick!
Nothing communicates the essence of an idea more fundamentally than the words used to identify and express it. Brand and product naming is the ultimate challenge in creating the ‘singular idea’.…… the one that will convey everything, the word that paints a thousand pictures.
Over the years I have earned a reputation for communicating the essence of ideas, and creating names that become the foundation for the stories brands want to tell.
These are just some of the names that I’ve created for startups, companies, products, non-profits, books and apps over the years. 90% of the names I create are .com available or .org available for non-profits.
Contact me to discuss your brand naming project.
Sharpe & Abel
My client was founding a different kind of law firm. They needed to communicate their strengths as legal strategists and wanted a name that harked back to traditional roots with a modern twist.
My client’s company is creating a new range of smart appliances for the home. They needed a name that could be used internationally and communicated the visionary nature of the brand.
Following a successful career in change management Joe was ready to launch his own change management consultancy. He wanted a brand name that would garner trust, reflect his expertise and one that his business could grow into.
Haven Lane is a relaunch of the brand formerly known as the Healthy Chair Company.
The CEO of the company approached me to create a new brand name that encompassed a whole new vision for the company which designs, furnishes and styles homes for aged care.
Raine & Makin
Rusty and Luke have been creating design for passionate people for many years. They are true rainmakers who needed a name for their newly launched business. It was my privilege to work with them.
Boutique video production company.
A new quarterly publication focused bringing it’s readers quality writing about society, culture, politics, business, food, travel, reading and remembering. Bide needed a strong easy to remember name that reflected what the editor felt would be the essence of the brand. A magazine the reader becomes absorbed in, full of the kind of writing that stays with you.
Sam Tyers, the founder of Really Savvy was stuck with the problem of finding a name in the sustainability space that didn’t feel too ‘hippie’, and adopt over used ‘Eco’ and ‘green’ messaging.
Her newly launched responsible tourism consultancy operates on the premise that being ‘green’ isn’t about compromise it’s about being smarter in business, respecting people, places and the planet, and offering customers memorable experiences.
Believe Your Ears
The British Paraorchestra is leveling the playing field of musical excellence for disabled musicians. They needed a brand story and tagline that conveyed their essence— that these artists should be defined by their abilities not by their physical limitations.
Your Darling Blog
Accomplished designer and blogger Jo Kilma, was planning to launch a unique online blog design workshop and was stuck on finding the perfect name to reflect everything the course would support her clients to do. Your Darling Blog aligns with Jo’s design studio brand The Darling Tree and speaks to her target audience. Obtaining the .com domain was also important.
Founders Janis, Deb, Sue and Julie got together around a big vision. They wanted to share the message of possibility and potential with women in the lifestyle design space.
They were thrilled with their new name.
One Twenty Eighty
This was such a fun naming project to work on, not least because Julia was the dream client who put total trust in the process. She was setting up a medical billing company, an administration service to support doctors. My background in the field meant that we had a clutch of really fantastic names to choose from. One Twenty Eighty just nudged in front because of it’s exclusivity online, layered meaning for medics and the way it just flows.
Work for Money, Design for Love
David Airey is a graphic designer and design author, who has built a reputation as a thought leader in the area of visual branding and working in design. His blogs reach more than 100,000 people worldwide and his first book Logo Design Love is an Amazon bestseller. David was struggling for a compelling title for his latest book about working in the design industry. He not only needed a compelling original title but the domain needed to be .com available. I believe Work for Money, Design for Love delivers that.
Do Your Bit
Days of Change wanted to launch their social change location based, sustainability website and application with a sticky name that encompassed what creating change in communities is all about.
The lack of a name and available domain had stalled the project. They were thrilled with their new name and also to find that Do Your Bit was domain available and not being used in the sustainability space.
As part of a new website relaunch the National Eating Disorders Collaboration (Australia) was looking for a name to re-brand the client education section of the website. I was commissioned to create a name that would resonate with those affected by eating disorders.
Reese Spykerman has built an international reputation for her design genius. She wanted a name for her latest venture, where she explores the fundamentals of design. I was delighted to be to create a name that summed up her vision for this project.
Brendan is an entrepreneur with a big vision for creating a new kind of wine tasting experience. He wanted a simple, upmarket and memorable brand name for his new project.
Brand name created for an SEO and marketing consultancy.
Created and trademarked to brand a clothing line.
Corporate giants Samsung and Jagermeister subsequently went on to use this name to market their products.
Miles From Now
Name for white wine.
Creating names for wines and wine labels can be challenging, with so many great names out there vying for customer attention.
The name and the label often sways the customer.
Art Does Good
Melissa needed a sticky name for her Kickstarter project.
She was embarking on a thesis and tour around the subject of revitalizing communities through the arts.
Brand name for a word based website app.
You Are The Mapmaker
Hatch & Co
Innovation and idea generation consultancy.
Brand name for a designer and illustrators website, portfolio and blog.
Kim is a designer who wanted to brand her new venture.
She wanted a sophisticated name that would enable her business and avoid her being pigeon holed in one area.
Product name for a different kind of bottled water.
Brand strategy consultancy.
No Reels was created for a digital film company.
The evocative name for the best book shop in the world.
Brand name for a boutique paper and stationary supplier.
Australasian Medical Journal®
The brand name for the Australasian Medical Journal was created as a result of wanting to drive a bigger vision for an online medical journal.
Unsip was created for a non-profit iPhone app which encourages people to give up a coffee and donate the cost of it to charity.
Design and branding agency.
Product name for a relaxing drinks company.