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Changing People’s Minds

filed in Brand Strategy, Entrepreneurship

We spend a lot of time trying to convince people of our opinion at work, in business and in life. If only we could attract more customers. If only the customers we had could be persuaded to spend more. If only our colleagues could see the sense of doing it this way? If only the team leader would approve the budget. If only they would listen.

What if we stopped devoting our energy to persuading those who may never change and began nurturing the relationships with the people who believe what we believe instead? How would that change our attitude, behaviour and sense of what’s possible? What would be the impact on our work be then?

It’s easier to find a like-mind than to change a closed one.

Image by Thomas Hawk.

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