What is a brand story?
A brand story is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. Every choice you make and everything you do, from the colours and texture of your packaging, to the staff you hire is part of your brand story. Your story isn’t just what you tell people it’s also what they believe about you based on the signals your brand sends.
If you want to build a successful, sustainable business, a brand that will garner loyalty, and if you’re lucky, to become loved you have to start by understanding what’s driving your story and what will help your customers to embrace your brand.
Building A Story Driven Brand
Brand storytelling is not simply about standing out and getting noticed. It involves thinking beyond the functionality or utility of products and services and striving to understand the unmet needs and worldviews of your customers. It’s about framing your scarcity and communicating your value and building something that people care about and want to buy into.
A brand story is not just a catchy tagline to attract fleeting attention in the moment. Your story is the foundation of your brand and a strategy for future growth. When your business or organisation is story driven, it’s grounded in a framework of purpose, vision and values that inspire commitment and lead to a solid plan for achieving success. This enables you to adapt in times of change because you understand that your story is bigger than the scene that’s playing out in the moment.
Being story driven enabled Starbuck to create a whole new coffee category that elevated the brand above its competitors. That story is the reason people pass Dunkin Donuts and 7 Eleven to pay three times more for a cup of coffee every morning. Successful story driven brands are built on much more than the specifications of their products.
Successful brands don’t behave like commodities & neither should you.
I work with brands at every stage of their development, from startups who are pitching to investors and shaping their culture, to established brands who are realigning their positioning and marketing communications or launching new products. You have a unique story to tell and I can show you how to tell it.
Through consultation with you, I explore your brand’s purpose and vision. I work with you to identify the attitudes and beliefs that influence your customers and shape your culture. We evaluate your unique value proposition and emotional selling points and create a plan that enables you to articulate your value and attract and retain customers.
I WOULD LOVE TO WORK WITH YOU TO CREATE:
- Your story driven brand strategy
- Memorable brand names, product names, taglines and book titles.
- A winning marketing strategy.
Brand Story Services Enquiry
If you’d like to work with me to develop an unforgettable brand story please fill in the form below. I will be in touch within 48 hours.