Brand Story Strategy Questions

Brand Story Strategy Questionnaire

It's a privilege to be working with you. Please fill in this form as fully and honestly as possible. Your answers are for my eyes only. Let's get started.

Your business name.*
Email*
Your best contact email.
Enter Email Confirm Email
Your website URL*
If you have a web presence please add your website address here.
Your social media profiles*
If you have Facebook, Twitter, LinkedIn or YouTube profiles please add the links to them here.
Tell me your company's backstory*
How did you get started?
Why does your business exist?*
Let's talk about the purpose of your business beyond making money.
What are your values?*
Make a list of your beliefs—the things you aren't prepared to compromise on.
Who is your customer?*
Tell me everything you can about your existing or ideal customer.
What problem does/will your business solve for your customer?*
Tell me what your customer wants. What's her pain point or unmet need and how does your product or service help?
What do/would your customers say to recommend you?*
What story are you giving them to tell?
How does your business help your customers in ways that may not be obvious to them?*
What is your customer buying beyond the utility of the products and services you offer? For example florists might think they are in the flower business, but they are actually in the business of delivering joy.
What value do you promise to deliver to your customers?*
Think about the results you promise and the number one reason people buy from you.
How do you differentiate your business?*
Think about how you differentiate yourself from your competitors with design, copy, business model, brand values etc.
How does experiencing your brand make your customers feel?*
And how would you like them to feel?
How would you like your products and services to be perceived?*
Think of words like aspirational and ubiquitous, cheap, affordable, value for money, a luxury.
Where do you want to reach and impact customers?*
Will your business be local, national or global; online or offline? If you have a physical product what is your distribution model?
Who are your competitors?*
Tell me all you can about them. What are their strengths and weaknesses?
Who do you want your customer to become?*
What effect will your business have on her attitude, behaviour and actions in the future?
Who does your customer want to become?*
Think about her hopes and dreams and the life she wants to lead.
How will you help her to get there?*
Think about how your business aligns with and impacts her hopes and dreams and the life she wants to lead.
How does/will your business impact the community and the wider world?*
Think big!
What's your biggest challenge?*
What does success look like?*
Project a year, then five years ahead and paint a picture of your future.
What change are you trying to create?*
One more thing.
If we could only achieve one important thing as a result of our work together—a single important outcome that would change everything, what would that one thing be?

Introducing the Story Skills Workshop

Brand Story Strategy Questions

Brand Story Strategy Questionnaire