How do you stand out when there are two other juice bars on the same street, and half a dozen ‘good enough’ life coaches just three clicks away?

If you’ve got the same choices as the competition, how you choose can make all the difference.

Do you make decisions based on what’s gone before, or do you change everything?

Are you doing what you do because if feels safe, or because it matters?

Same amount of effort, big difference.

Image by Ed Yourdon.