If you want to stand out, do the thing that’s in short supply.

When everyone is fighting for attention, be the one who earns permission.
When everyone is looking for an angle, be the one who acts with integrity.
When everyone is chasing growth, be the one who deepens connection.
When everyone seeks scale, be the one who values loyalty.
When everyone takes shortcuts, be the one who cares.

The thing that’s scarce right now is sincerity in one form or another. We’re tired of tactics that manipulate as a means to someone else’s end. In the end we win by being the exception to the rule.

Image by Thomas Hawk