brand story
942 posts
Don’t Just Tell Me What It’s Made Of
Jo is an amazing designer. She creates hand made scarves, from locally woven fabrics which she designs herself. Her website tells part of the story. Jo writes about the materials used, the time it takes to create the design, source just the right fabric dyes and weave the most exquisite scarves you
Love Is A Marketing Metric
Put your products, service, website, signage, business cards, every touch point to a simple test. Stand in your customer’s shoes and answer one question: what are three things that compel you to say, I love this? ~ Kevin Roberts You can’t go wrong with your brand story and marketing, if you truly
Why A Better Business Story Matters
Santoso and Dian live within a kilometer of each other in the once sleepy town of Ubud, in Bali. Both men are master wood carvers and work for hours every day hunched on the floor of their tiny workshops. Happily for them Ubud is now the thriving arts center of the island and thousands of…
10 Rules For Writing A Compelling ‘About Me’ Page
Your about page is one of the most visited pages on your website. It’s the place where prospective customers decide if you’re right for them, and your best chance to convert more website visits to enquiries and more enquiries to customers. That’s why your about page copy is the most important sales
u2 Don’t Sing To Everyone
Back in the 80’s when U2 were starting out they knew they were singing for me, and the 520 other girls at my school. It didn’t matter that they wrote songs that didn’t resonate with my mother. They knew that we drew their album graphics with a Bic Biro on our canvas school bags and…
5 Of The Best Brand Stories On The Planet
Yes I know, yet another one of those articles that tells you how to win in business by telling a better brand story, *sigh*. When all you really want to know is how to get lots of people to notice your great idea and then how to make shed loads of money from it. I’m…
20 Ways To Tell A Better Brand Story
Customers don’t buy your results, they buy the story about the difference those results will make. So have amazing ideas, make great things but remember to tell unforgettable true stories. 1. Name and claim a new category. 2. Clearly articulate what you do, without being boring. 3. Give people a gre
Connection Vs Attention
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition
The Power of One
When you’re a big ideas person you have lots of things you want to communicate about your business vision and your brand. I know I’ve been there, done it and got the t-shirt. In your rush to get all the juicy, good stuff crammed into your pitch you wind up confusing people. Paring your business…
The Quest For Perfection Makes You Invisible
One of my favourite times when my three boys were little was baking days. You can picture the scene, sticky, half licked spoons, flour and chocolate chips everywhere. Those baking days taught me a lot about the value of imperfection. When a three year old is making a gingerbread man he doesn’t ever
Seth Godin On Being An Entrepreneur, Telling Stories And Making Ideas Matter
It’s not every day you get to speak with one of your heroes. I had the opportunity to do just that when I talked to Seth Godin recently. Seth and his work need no introduction and I hope you get to take something away from the conversation we had about being an entrepreneur, telling stories…
Increase The Value Of Your Products And Services For Free
I discovered the most beautiful tea last week. A green tea infused with cherry blossom. I experienced it by accident and would have walked past it on the supermarket shelf. The reason I later paid over $10 for a packet of tea has everything to do with my worldview. The tea was a souvenir of…
Remember Why You Started
Jessica couldn’t believe it had been only three years since she opened the doors to the tiny clothing boutique she’d dreamed of owning one day. She remembered the excitement of finding the shabby little two roomed workshop, choosing colours for the walls and installing makeshift shelving and clothin
You Don’t Have A Marketing Problem
There’s something you’ve convinced yourself of that just simply isn’t true. Like many people I work with, you are working incredibly hard to produce beautiful, life changing products and services, that are not getting the attention they deserve and you can’t understand why your message isn’t reachin
There’s Something You’re Forgetting To Tell Us
It’s time for me to get really honest with you and let you know that there’s a reason why people are not crossing the street or the Inter-webs to buy from you, and it has nothing to do with how good your idea is. People might be noticing you left and right, but you’re not…
Take Off Your Little Black Dress
Maybe you look amazing in a little black dress with no help from anyone. Very few people can pull it off without at least a leg wax, high heels and an airbrush tan. Think about why you wear that dress in the first place. Is it to make you feel good about yourself? Possibly…..or is…
The Secret To Building Ideas That Fly
Every single successful idea is born from tapping into just one thing. It’s the secret to the success of entrepreneurs the world over, from Derek Sivers to Richard Branson, Seth Godin to Jack Canfield. You know what it is, but sometimes you get so caught up in creating momentum around your idea, tha
Forgetting The Facts
We all know that love affairs don’t begin with facts Ric Bixter was given a college assignment; to take something boring, that you could buy for less than a couple of dollars and repackage it to make it more interesting and valuable. So Ric set out to tell a different story about elastic bands. One…
Evolving
“Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be?” Marianne Williamson Heather Spriggs is an artist. She’s a gifted designer and visionary stylist, with a fine arts degree. Heather is a one off, an original. When I first started working with Heather she had be
The iPhone Doesn’t Matter To Everyone
“Ideas that spread win.” Seth Godin Seth is one of my heros, he’s probably one of yours too. But I’ve been itching to qualify this quote for some time now. Here’s what I believe. Ideas that matter spread. If you want anything you conceive, launch, or care about to ‘win’ then you’ve got to make…
