Every single successful idea is born from tapping into just one thing. It’s the secret to the success of entrepreneurs the world over, from Derek Sivers to Richard Branson, Seth Godin to Jack Canfield. You know what it is, but sometimes you get so caught up in creating momentum around your idea, that you forget to pay attention to the one thing that really matters.

Ideas that fly are born from discovering neglected worldviews, then creating something to fill the void

Each business in the Virgin stable was built on this foundation. The neglected worldview is the first perfect brick. Think about any successful business, book, movement or cause you care about and ask yourself the question; what neglected worldview did it set out to fulfil?

I want your idea to fly, maybe it’s time to take a step back and look at the foundations of this thing you’re trying to build. What is your first perfect brick? What void are you filling?

Image by AmpamukA.