Communicating inbox to inbox, no longer being eye to eye, makes it easier to say no. The flip side is it also makes it easier to say yes. Interacting online makes giving your word and then breaking it in just a few hundred characters a lot less complicated. Excuses trip more easily off the keyboard, than off the tongue.

Keeping promises is the one thing you can do to differentiate yourself, right now, this minute, for free. No marketing budget or strategic planning required. Simply act like the majority doesn’t.

Do what you say you’re going to do.

Don’t commit to something unless you know you can follow it through.
Show up. Start. Lead. Do.

Keep your promises. Not just to others but to yourself too.

Image by Marcin Ejsmont.