Opportunities are presented to us every day. It’s not always easy to discern which ones are worth taking and which ones to pass on. What questions do you ask yourself before you decide which to pursue or pass up?

10 Questions For Evaluating Opportunities

1. Why are we considering this opportunity?
2. What’s the biggest risk?
3. Do the potential gains outweigh the possible disadvantages?
4. How can we take advantage of the opportunity while mitigating against the risks?
5. How exactly will this help our brand?
6. What will success look like?
7. Are we happy about how much control we will have over the outcome?
8. Do the values of the potential partners closely align with ours?
9. If we say ‘yes’ to this what will we have to say ‘no’ to?
10. Does this feel like the right thing to do?

It’s better to question now rather than later.

Image by Jaine.