Everywhere you look today you will see people doing the minimum. The cashier at the electrical store processing customers without acknowledgement. The doctor who casually flips through your notes without making eye contact. The lecturer using the ‘death by PowerPoint’ teaching method.

We hardly ever experience someone doing the maximum (like the driver on the route 86 tram to Docklands who cracks a cheesy joke at every stop to brighten your day), and when we do it blows us away.

If you care, you have an obligation to do the maximum.

What does that look like in your business? Did you do that today?

Image by Kanaka Menehune