On the day after ‘the word gets out’ about your product or service, will you have a thousand news followers on Twitter?

Will the kingmaker call?
Will your inbox have ten new client leads?
Will your stock be flying off the shelves?
Will your business be better?
Will your bank balance be healthy enough then?
Will your staff feel more valued?
Will your customers be happier?
Will you feel more worthy, fulfilled, calm, acknowledged or ————— (fill in the blank)?

We imagine everything magically falling into place in some distant tomorrow when the world finally gets to know about us.

Tomorrow and getting the word out is not your priority. Doing great work today is.

Image by Nathan Rupert.