The comedian doesn’t think about how he to be funnier, he tries to understand what makes people laugh and why.

The shoe designer doesn’t simply consider what will look good, she obsesses over what will make a woman feel good.

The architect doesn’t just consider the orientation of the building, he cares about how people will go about their day inside it.

What do you spend your days questioning and caring about? Is it the things that truly matter?

Image by Steve Spangler