“This time next year we’ll be millionaires!”
—Derek Trotter
CEO of Trotters Independent Traders

You probably spend a great deal of time setting business goals, working on strategy and planning for growth. It’s the sensible thing to do. After all how can you get to where you want to go if you don’t know where you’re headed.

When was the last time you thought about your customers goals? What about where she wants to be this time next year? The only way to become a part of your customer’s story is to understand her story. It turns out that viewing your business through your customer’s lens is a great business strategy.

Image by Johnny Vulcan.